search engine optimization
- Creating content that performs better and outranks negative content on Google.
- Keyword research relating to topics and using them to provide answers to all questions increasing visibility to a client’s website of content, or optimising business / project footprint on the internet.
- Ensuring that pictures and images are saved with the correct metadata to show up on Google Image searches, by bringing positive images to the top of Google.
- Ensuring correct indexing of a client’s web pages that allows Google to crawl a website correctly.
- Write strategic content to show up on Google News, abiding by Google’s content regulation to allow readers and users to find content on the news platforms of Google News’ mobile and web app.