In the 5th episode of the IAB SA‘s Insight Series, a panel of speakers explored the theme “Enabling Engagement and Conversion in the Digital Economy” and spoke about how content across digital channels and devices can deliver the results we need.
The panel included Ansa Leighton, lead platform and media consultant at DQ&A; Razia Van der Schuur, managing director at Change News South Africa (ex. IOL); Karyn Strybos, head of marketing for Everlytic; Dan Pinch: executive creative director and co-founder of King James Group; and Godfrey Parkin, CEO of Britefire. The panel was moderated IAB SA CEO, Paula Hulley. Juanita Pienaar reports for #BizMarketing. #IABInsight
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