- To assure informed policymaking on media and digital marketing issues within both Government and the private sector.
- Promote social media and the internet at large as a valuable medium for communications and collaborative participation.
- To educate South Africa and Africa on the challenges and problems that are presented by the internet and offer solutions.
- Advocate for the internet being a powerful tool for collaboration and communication.
- Encourage coalitions of corporations, industry associations and public interest groups to work together on taking South Africa forward.
- To enforce the use of digital media and marketing to increase profit margins and building our economy.
- Managing and implementing Google AdWords, CPC campaigns for excellent performance on Google – increasing rankings, search keywords, click through rates and positive brand image – by allowing best stories to feature first.