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Change News Digital announces partnership with Open Dialogue

Change News Digital (CND) is proud to announce an important partnership with Open Dialogue, a new online public service aimed at understanding South African consumers to provide qualitative local data for the public sector,  brands and online services.

Open Dialogue is an online platform created with everyday South African citizens in mind. By providing them with a space to give opinions, insights and feedback on products and services that affect their daily lives, we seek to uncover the impact these have on their socio-economic wellbeing and status
“By opening discussion on topics like Finance, Education, and Healthcare, we facilitate a platform rooted in the needs of South Africans, providing them representation in the marketplace and inclusion in the discussions. – Open Dialogue Founder, Siboniso Bophela.

This partnership comes at a crucial time when online consumers are disconnected from brands and services they consume or make use of.

“Even though social media plays a huge role in ensuring that the market has the means to communicate back to brands, it’s become clear that the conversation largely remains one-sided and, definitely, has become more quantitative than qualitative”, says Director of Change News Digital, Razia van der Schuur.

Data is a dynamic representation of a changing world, and if the world keeps changing (forever, and at an accelerating speed), there will be new requirements for descriptive analytics. 

Open Dialogue provides customer intimacy insights in real-time across devices to uncover the pain points in a product or service.
 The collaboration with clients creates a unique channel, detailing a product and its importance to society. An instrument for industries and communities to create their own content on the platform which gives your customers a unique space to discuss your product/service and its shortcomings. The data insights are pulled directly from the website to a unique dashboard where the results (feedback) can be accessed on demand.

Benefits of Open Dialogue:

• Functional – Data analytics from a caretaking and solutions-based community aimed at problem solving.

• Monetary – Data insights and market gaps that are focused on solving issues in specific industries.

• Psychological – Customers feel better about themselves when they can express their views and feel closer to your brand.

• Social connection – Community based engagement makes your brand part of the solutions and an active player in redressing issues.

By bringing brands and South Africans together, we are confident that we play a vital role in the economy and to support the needs of consumers.

Open Dialogue is offering a one-month free trial to brands and public sectors who are driven by providing excellent customer services and support. 

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