The world as we know it, is going through a really interesting transformation and as we’ve come to realise, that after this pandemic the world we used to know will never be the same again – especially when it comes to how we do business as entrepreneurs.
Covid-19 has taught entrepreneurs one of the greatest lessons they will never forget – the reliance on physical stores / businesses – and the lack of digital integration. For every lesson you learn, there’s an opportunity to explore changes to survive or thrive. And that opportunity for entrepreneurs is having a website presence. This is important now more than ever, because everything is going digital.
How is the world changing the way we do business?
Money became currency in the 7th Century, and now currency is moving from notes to digital. Some people refer to this as crypto-currency or bitcoins. And when crypto-currency becomes widely used, many people will be buying and selling online, moving us into an online transactional, cashless society.
Those who have already leaped ahead to embrace the change are now billionaires. Jeff Bezos for example, saw this trend early in the 90s, when he created a website for his bookstore at that time, which grew and became one of the largest retail stores in the world. Amazon has been financially rewarding for its stakeholders during lockdown as everyone stayed at home and were forced to buy online. The same goes for Jack Ma’s Alibaba e-commerce store.
South African entrepreneurs are realising the importance of having a website.
How your website can be valuable and profitable for you:
- e-commerce: Most South African entrepreneurs are not even aware of this e-commerce boom. But we’re all getting there. South Africans, like Theo Baloyi, founded Bathu – a shoe company in 2015. He chose to have a digital presence and an e-commerce store (selling his shoes online). This has helped earn the Bathu brand a rewarding growth – and they’re growing exponentially. We need more South Africans to realise their potential by having a digital presence.
2. Blogging for business: Why do most entrepreneurs fail to build a profitable website?
A website doesn’t necessarily have to be an e-commerce store. You can start a blog, yeah.. a blog. Back in those days, blogging was just a hobby for writers where people would share stories with like minded people, or where you could just write about your interest, and experience with those who have the same passion.
But now you can choose to blog as a writer, or blog as a business. A writer’s blog is not profitable, and when you ask them about how much they make, they’ll simply tell you that they’re not doing it for the money. But a business blog is aimed at making sales and earning revenue.
A survey done by Forbes proves that those who blog as a hobby have 78% of their blogs ending up in failure, within the first 3 to 5 years because after some time, they realise that the passion they put into writing without being profitable extends to them experiencing burnout. Bloggers begin to procrastinate until they give up writing on their own blogs.
Here’s how you should blog as a business entrepreneur:
When blogging as an entrepreneur, the main purpose is to grow your sales and increase your business revenue, your content marketing strategy (blogs that tell people about what you’re good at) should be created to generate leads (people who could be interested in what your website offers) and turn them into customers.
You should know that conversion (people who could be interested in your offering turned into people who want to pay for your offering) is more important than clicks (people clicking on your website to read and then go away without doing anything) and impressions (how many times your business information shows up on the internet but no one is reacting to it because they don’t know what it’s about and nothing interesting made them click) so you need to work more on crafting a compelling blog / story, every time, to attract qualified leads (people who will make an effort to contact you for your service or product). If people don’t like it, it’s not compelling enough for them so the the psychology of a human being needs to understand or relate to first before they contact you. Write blogs that will educate someone about your service or product. eg: If you’re good at baking birthday cakes, then your blogs should be about “Important tips to bake moist cakes” or “great tips to make icing that is not too sweet” . This will allow people to trust that you can bake great birthday cakes because you know what you’re doing.
In conclusion: Here’s how a website can help an entrepreneur grow their business:
- Your website can help you market and sell your business 24/7
- It can reach hundred of thousands of people who are online everyday to increase awareness of your website.
- You can attract customers to buy your products and services.
- You will be able to connect and communicate with people interested in your website or what you want to sell, at any time of day.
- It allows people to find you on the internet and creates a bit of trust with your customer by allowing them to see more of your business.
- It will help your business show up on Google which can help you attract customers.
- It can help reduce support calls and improve overall customer satisfaction.
Without a website, potential buyers could be going to your competitors who are online.
If you are looking to build a website, consider doing it with WordPress. It’s cheap, easy and very popular. Most big businesses and media websites use WordPress to build their websites with. If you’d like us to teach you in a simple step by step process on how to create your own website (no coding needed), then register for our online short course that is available on the Cornerstone Institute’s website. You will walk away with building your own website which is simple and easy, and a certificate of completion at the end of the short course. The cost of the course is only R2,250.
–in partnership with South Africa’s accredited Higher Learning Institution, Cornerstone Institute,
– in order to make digital literacy affordable to most South Africans.